Gecis Global reborn as Genpact
GE Capital International Services has taken on a new name: Genpact, with tagline: Global Business Impact(SM).
Gecis Global is a pioneer in global outsourcing world and is a big name to contend with. Expectations generated by the rebirth include passing the US $1 billion mark in annual revenues by 2007 – 2008 and gain a global workforce reaching 30,000 in number.
The search for a new name began December 30, 2004 upon GE’s commercialization of its GE Capital International Services unit. Of the thousands of suggestions that poured in from employees and customers, Genpact stood out and was eventually chosen.
"We chose it because it so aptly communicates our brand promise - generating value, commitment, partnership and impact,” says Pramod Bahsin, Genpact’s president and CEO. He goes further to explain the concept behind the name and tagline, "Global enterprises today want impact," said Bhasin. "They want partners they can trust to work with them and through process excellence measurably improve their margins, cash performance, and speed to market."
The Genpact logo was designed by Interbrand and depicts a stylized arrow aimed at a blue field.
"Global enterprises today want impact. They want partners they can trust to work with them and through process excellence measurably improve their margins, cash performance, and speed to market," explains Bahsin.
Gecis, as it was widely known, thrived with the outsourcing boom with offices in Hyderabad, Bangalore, Jaipur, and Kolkata. It branched even further by building sites in China, Eastern Europe, and Mexico. Under consideration are plans to erect sites in India, China, and a yet-to-be-disclosed location in Europe or North Africa catering to a French-speaking clientele.
December 30, 2004 saw GE selling 60% of Gecis equity to General Atlantic and Oak Hill Capital Partners – both well-known for investments in IT-enabled and knowledge-based companies.
An even brighter future awaits Genpact as more clients in the blue-chip market find their way to it, in their quest for global outsourcing excellence.
"We are absolutely committed to offering best-in-class products and services, and we will continue to innovate to ensure we meet that promise," Bhasin proudly proclaims.
With the world at Genpact’s newly-spread fingertips, Bahsin reaches out to those who have held Genpact’s hand in the course of the outsourcing race, "You have made this journey possible - one that has lifted the lives of thousands of people and their families across six countries," said Bhasin. "But mostly I want to thank our employees, because it is the talent and can-do spirit of our 19,000 associates that gives us the most promise for growth in the years ahead."
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