More animation outsourcing
Animation studios in India are getting bigger along side call centers and
BPO companies due to the influx of contract services.
While late in the game, Indian animation studios are reportedly starting
to get mindshare alongside Singapore, Taiwan, South Korea and the
Philippines.
Just recently, India's Padmalaya Films scored a US$14-million deal with
Italy's Mondo TV, Europe's second leading cartoon producer and
distributor.
Analysts estimate that Indian companies have already scored deals between
US$50-$100 million, which is just a small fractions of a small slice of
the US$10 billion global animation industry.
A number of companies, like UTV Software Communications (UTV), Toonz
Animation, Pentamedia Graphics and Crest Communications, will soon get
public listing.
This may indicate that these studios are getting bigger and are luring
investors in anticipation of great demand from the likes of Warner
Brothers, Disney and other US-based studios.
Yet analysts warn Indian animators need to move up from low-end outsourced
work and start creating original work or at least invest with foreign
partners in order to move up the value chain.
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